ShopRite, Fresh Grocer and Dietz & Watson’s Summer Pig-Tacular Tour Raises $1,400

During the month of July, many of the ShopRite and Fresh Grocer supermarkets operated by the Brown family collected money to support Susan G. Komen in their fight against breast cancer. In each participating store, a giant, Deitz & Watson pink piggy bank was located in the store’s deli department to collect spare change. The program was created to raise awareness and funds for breast cancer research that is sponsored by Dietz & Watson, Susan G. Komen Philadelphia and Brown’s. In just a few weeks the campaign raised $1,400  for the cause.

“Some sponsors give money, which of course is always appreciated and critical.” said Elaine I. Grobman, CEO, Komen Philadelphia. “But then there are partners who are always thinking outside the box and asking, ‘what more can we do’ to raise the money that makes the mission not only possible but as powerful as it needs to be to stop this horrible disease. From day one, Dietz & Watson and Brown’s ShopRite have been this type of partner. This fabulous summer program is just one more way in a long line of contributions both of these teams are demonstrating their dedication to saving lives… and are ensuring that one day we will win this fight.”

The piggy banks were located in 8 stores operated by the Brown family and the ShopRite of Fox Street collected the most donations. As a result, this community will enjoy a grill-fest in the parking lot of the ShopRite on August 23rdfrom 12 – 3pm.  All customers and associates will be welcome to attend, compliments of Dietz & Watson. A check for the total amount collected will be presented to Komen Philadelphia at the grill-fest.

Dietz & Watson of Philadelphia is a proud sponsor of Susan G. Komen, Philadelphia as well as a national Susan G. Komen partner. They have helped raise more than $1 million over the last 8 years for this tremendous cause. The program featuring the giant piggy banks was developed seven years ago and they have been featured at Susan G. Komen for the Cure events each and every year; including their impactful appearance at the annual Mother’s Day Susan G. Komen Philadelphia Race for the Cure on the Ben Franklin Parkway.

Cindy Yingling, one of the family owners of Dietz & Watson and daughter of Momma Dietz is a breast cancer survivor, so Komen has always held a special place in her heart. “We wanted to do something different that would make people take notice of our partnership with Komen, as well as help raise funds to someday eliminate breast cancer,” said Yingling. “These Pretty Piggies really do stand out. People do a double take when they see them and that creates a conversation and many times, a donation.”

Sandy Brown, wife of Jeff Brown and director of Brown’s Super Stores, was excited to get involved in this fundraiser. Brown’s, who operates ShopRite and Fresh Grocer supermarkets in the Philadelphia area, has been a supporter of the cause for many years. They host the Survivors Breakfast at every Mother’s Day Race for the Cure which hosts more than 5,000 people. “We are always looking for new ways to support Komen in their fight for the cure, so when Dietz & Watson came to us with this idea we were all in,” said Brown. “What a fun way to raise awareness and funds during the heat of the summer. Everyone loves to interact with the pink piggies and take pictures with them, especially on social media. The Grill-fest contest really added excitement to it all!”


About Brown’s Super Stores
Brown’s Super Stores is a family owned and operated chain of 11 Philadelphia area ShopRite supermarkets and 2 Fresh Grocer stores. It was founded in 1988 by President and CEO, Jeffrey Brown, and is headquartered in Westville, New Jersey. The company is well known for its state-of-the-art supermarkets that are spotlessly clean and offer a wide variety of fresh food at low prices with friendly customer service.  Brown’s has been well recognized for its dedication to the communities it serves and has beenacknowledged the past several years as “The Best Employer” in the Philadelphia region by the Philadelphia Business Journal and other publications. The White Househas also acknowledged Brown’s for its efforts in serving urbancommunities who lack affordable, fresh and healthy food. Brown’s most recent efforts have included programs for the training and hiring of those who were previously incarcerated and a focus on wellness for the various communities they do business in. For more information, please visit


About Dietz & Watson
Founded in 1939 by Gottlieb Dietz, Dietz & Watson remains true to the original old-world recipes and Gottlieb’s commitment to “quality above all”. Creating the freshest and leanest beef, ham, pork, turkey breast, and chicken breast, Dietz and Watson’s products are enhanced with all-natural spices and seasonings for increased flavor. In addition to the natural seasonings and spices, all of their products are free of artificial flavors, colors, fillers, extenders and MSG.Currently headquartered in Philadelphia, Pennsylvania, Dietz & Watson continues their tradition of family and their commitment to expecting the best. Under the lead of Gottlieb Dietz’s daughter, Ruth “Momma” Dietz Eni (Chairman), Dietz & Watson continues to lead the industry in Premium Deli Meats and Artisan Cheeses. In addition to the guidance from Ruth Dietz Eni, the company is led by founder Gottlieb Dietz grandchildren, Louis Eni (President and CEO), Chris Eni (COO), Cindy Eni Yingling (CFO) and now the fourth generation, Lauren Eni and Christopher Yingling have joined to company to carry the tradition further. Learn more at

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