Dietz & Watson and Shop Rite Team Up for a “Pig-Tacular” Summer Fundraising Program

Two of Susan G. Komen Philadelphia’s most loyal and generous sponsors come together to embrace local neighborhoods in the fun of Pretty In Pig, and in the process raise thousands of dollars for the cause.

Dietz & Watson’s Pretty In Pig is on tour this July, with four of the gigantic piggy banks taking up residence for two weeks each at eight area ShopRite and Fresh Grocer locations. Pretty In Pig, a fund- and awareness-raising initiative developed by Komen Philadelphia and Dietz and Watson 8 years ago, offers everyone the opportunity to make an impact on the fight against breast cancer… one dime, quarter and dollar at a time! All told, the program has raised approximately $1 million, and immeasurable awareness about early detection and other vital breast health practices.

This July, four of the Pretty In Pig banks–Susie, Hope, Charity and Faith–will be parked near the deli counter at various ShopRite and Fresh Grocer locations in Philadelphia. Shoppers and employees alike are encouraged to drop a few bucks (or more!) in the piggy banks to support Komen Philadelphia’s breast health programs for local communities, as well as breast cancer research. Every dollar raised will be donated directly to Komen Philadelphia.

PLUS, the store with the highest fundraising total for their two weeks will win a Dietz & Watson Grillebration on August 16. On this day, Dietz & Watson will thank the neighborhood for their contributions to ending breast cancer by taking over the store’s parking lot, and grilling up fantastic hotdogs and more for the store’s staff and its shoppers. 

The contest kicked off July 1-16 in these ShopRite and Fresh Grocer locations.

  • ShopRite, Island Avenue: 900 Island Avenue, Philadelphia
  • Fresh Grocer, Monument Avenue: 4160 Monument Avenue, Philadelphi
  • ShopRite North 52nd Street: 1575 North 52nd St., Philadelphia
  • ShopRite Fox Street: 3400 Fox Street, Philadelphia

For the second half of July (17-30) the big pigs set up shop at these locations:

  • ShopRite, Bristol Pike: 2200 Bristol Pike, Bensalem, PA
  • ShopRite, Cheltenham: 2386 Cheltenham Avenue, Cheltenham, PA
  • ShopRite, Roxborough: 6901 Ridge Avenue, Philadelphia, PA
  • ShopRite, Brooklawn: Route 130 and Browning Road, Brooklawn, NJ

“Some sponsors give money, which of course is always appreciated and critical.” said Elaine I. Grobman, CEO, Komen Philadelphia. “But then there are partners who are always thinking outside the box and asking, ‘what more can we do’ to raise the money that makes the mission not only possible but as powerful as it needs to be to stop this horrible disease. From day one, Dietz & Watson and Brown’s ShopRite have been this type of partner. This fabulous summer program is just one more way in a long line of contributions both of these teams are demonstrating their dedication to saving lives… and are ensuring that one day we will win this fight.”


About Pretty In Pig

Launched in 2009 by the Susan G. Komen Philadelphia and exclusive sponsor, Dietz & Watson, Inc., the Pretty In Pigprogram consists of five larger-than-life, six-foot piggy banks and hundreds of “little piggies” that travel throughout the fifteen counties of the Komen Philadelphia service area to generate awareness and raise funds for the breast cancer movement. The campaign was originally developed to offer people in harder economic times a chance to make a difference in the fight against breast cancer, despite not being able to write large checks for donations to the cause. Since then, it has remained a popular, effective initiative. Reinforcing that “every penny counts” when it comes to empowering people against the disease and saving lives, Pretty In Pighas grown to become a powerful awareness, educational and fundraising mechanisms for all generations, and has been largely embraced in numerous schools and school districts. In approximately seven years, Pretty In Pig has raised more than $1 million for Komen Philadelphia.




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