Susan G. Komen is excited to announce a year-long partnership with Ashley Stewart®, the leading lifestyle and social commerce brand empowering women globally.
To kick off the partnership, in February 2019, Ashley Stewart will be donating $1 to Susan G. Komen for each bra sold in stores or online.
- Shop online, make a difference from February 1 through February 28.
- In addition, Ashley Stewart will be offering 40% off discount on all regular-priced bras with the code FIGHTBACK.
Stronger together, the two female power-houses have teamed up to form the True Divas Fight™campaign in an effort to create a world without breast cancer. A particular focus of their collaboration will be Komen’s“Know Your Girls™” initiative, which, in partnership with the Ad Council, empowers African-American women to have ownership and understanding of their breast health. African-American women are 40% more likely to die from breast cancer relative to Caucasian women and that is unacceptable. Ashley Stewart’s goal is to help Susan G. Komen educate and inspire women to understand their risk for breast cancer and to take charge of their breast health by weaving in relevant information throughout its various campaigns in 2019.
In conjunction with the generous donations from its customers and various other fundraising promotions and initiatives throughout the year, including Finding Ashley Stewart, Ashley Stewart and its community base will donate at least $200,000 to Komen.
Finding Ashley Stewart Brand Ambassador Search
The recently announced 2019 Finding Ashley Stewart brand ambassador search will now also include complimentary breast cancer information and education at each of this year’s six regional tour stops in Los Angeles, Houston, Chicago, Hampton, Miami and Atlanta, as well as the digital tour beginning February 5 and the third annual Finale on September 14, 2019 at the historic Kings Theatre in Brooklyn, N.Y. With over a million votes entered in last year’s tour, Finding Ashley Stewart is no longer just a contest, but a movementof collective empowerment of the everyday woman.