Fundraiser FAQs

FAQs about 3rd-Party & Personal Fundraisers

To help you determine and best execute your fundraiser for Susan G. Komen Philadelphia, we recommend you review the following Frequently Asked Questions and answers about the two basic categories of fundraisers – 3rd Party and Personal Fundraisers.

  

WHERE DOES THE MONEY I/MY TEAM RAISE GO?

All money raised for Komen Philadelphia is used to advance the Komen mission locally and globally. It is important to communicate to your supporters that the money you will raise is used to support much more than research, or “to help find the cure”. In addition to supporting breast cancer science, your fundraising is used to fuel  Komen Philadelphia’s outreach initiatives and Community Grants Program, and, therefore helps provide education, support and other services, as well as mammograms, diagnostic services and treatment for women in need – right here in our community!

Money raised by 3rd-Party fundraisers is given to Komen Philadelphia, who sends 25% to Susan G. Komen to support breast cancer research through the Komen Grants Program. The remaining 75% stays with Komen Philadelphia to support breast cancer programs in our 15-county service area through our own initiatives and the work of our grantees. 

The majority (75%) of money raised by Personal fundraisers and given to the Komen Philadelphia is used to advance our programs in Philadelphia and 14 surrounding counties. The remainder is used to empower science to find the cures for ALL women and men of the present and future. Learn more about where the money goes in the neighborhoods in which you live.

 

WHAT IS THE DIFFERENCE BETWEEN A 3RD-PARTY FUNDRAISER AND A PERSONAL FUNDRAISER ?

Typically a 3rd Party Fundraiser is one held by a company or organization which is open to the public. Because of this, it requires a Letter of Agreement (L.O.A), minimum guaranteed donation and an insurance certificate with Komen listed as an additional insured.

A Personal fundraiser is one that is ‘contained’ to members of a company, group or organization, as well as those connected with it – for example a high school may hold an  event that includes students, faculty and family of students and faculty. It is not, however, open to the general public. Passionately Pink fundraisers do not require an L.O.A., guaranteed donation or, in most instances, an insurance certificate.

    

WHO OVERSEES MY FUNDRAISER FROM SUSAN G. KOMEN?

 3rd-Party fundraisers must be reviewed and approved by Susan G. Komen Philadelphia. Refer to Guidelines and Applications. In the case of 3rd-Party fundraisers, Komen Philadelphia may be able to provide additional limited resources (such as guest speakers, literature, etc), determined on a case-by-case basis.

Personal fundraisers are typically managed by the private parties. 

For both types of fundraisers, Komen Philadelphia maintains an advisory role and may be able to provide some guidance. It is the responsibility of the organizer of the fundraiser/captain to handle all aspects the fundraiser; we are unable to provide administrative or logistical assistance for the fundraiser (e.g., distributing invitations, compiling RSVP’s, selling tickets, sitting on steering committees, etc.). You should be prepared to provide all of the support necessary to organize and conduct the fundraiser, including PR and costs for the event/initiative.

Susan G. Komen also offers a program called Passionately Pink filled with tools and resources for you to use. 

 

HOW MUCH AM I REQUIRED TO RAISE?

Susan G. Komen/Komen Philadelphia does not determine how much money you must raise. 

All 3rd-party fundraisers are required to pledge a guaranteed minimum donation amount. This is the amount that you promise to donate to Komen Philadelphia, regardless of the success of your fundraiser. If you have any questions about this requirement, please contact Carlos@KomenPhiladelphia.org or call 215-238-8900. 

Personal fundraisers have no guaranteed minimum donation requirement. 

  

WHICH TYPE OF FUNDRAISER IS BETTER/EASIER?

Third-Party and Personal fundraisers are equally as valuable to Komen, Komen Philadelphia and all those united in breast cancer movement. No matter how the money is raised, every dollar brings us one step closer to an end to breast cancer forever!

Third-Party and Personal initiatives have equal fundraising potential; it’s only limited by your creativity, resources and passion. Both can be small, medium or large in terms of the number of people and work involved. 

Both 3rd-Party and Personal fundraisers have their benefits, however, as stated above, which type you choose to hold will be largely determined by the nature of your event/initiative… if it will include the public (people not immediately associated with your group/organization or company) or if it is ‘contained’ to a set group. In general, Personal fundraisers can be developed and implemented more quickly, because they do not require an L.O.A. or insurance certificates. However, this does not mean you should choose a Personal fundraiser to avoid these legal requirements – in fact if your choose to register your fundraiser as a Personal fundraising initiative, it is still your responsibility to make sure everything is in order to make it a fun, safe and successful happening for everyone.

We suggest you envision the type of event that is right for you and your community, and then determine if it is more appropriately registered as a 3rd-Party or Personal fundraiser. If you’re not sure, please contact Komen Philadelphia at 215-238-8900 / info@komenphiladelphia.org.

  

WHY NOT JUST HOLD A FUNDRAISER MYSELF AND THEN TURN THE MONEY INTO KOMEN AFTERWARDS?

By registering your fundraiser as a 3rd-Party or letting us know you plan to hold a Personal initiative, you make your activities known to us so that we can support your efforts and help you be more successful. A number of tools are available on this website and at the Komen Philadelphia office to help you fundraise, raise awareness for your efforts, bring participants to your fundraiser, motivate giving, etc. Likewise, by starting the 3rd-Party event process with Komen Philadelphia, you also begin a dialogue of how we may support you, with resources such as our online event calendar (website and Facebook), within the parameters of our guidelines. 

Moreover, you help to uphold the integrity of the Komen name, thus increasing our strength as one united Komen family leading the fight against breast cancer.

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